Building Partnerships For Community Engagement: Shop Local After School Program City of West Covina, California

The Shop Local After School Program is a community engagement opportunity developed by the City of West Covina, West Covina Unified, Covina-Valley Unified, and Rowland Unified School Districts. This program was developed as a business opportunity for local retailers as well as an engagement tool that would foster participation from businesses, students, and residents of the City. The purpose of this project was to analyze and revise West Covina’s community engagement program Shop Local After School, propose revisions, and develop a plan for its re-launch. This project investigated community engagement strategies that forge working relationships between stakeholders who support public programs, and that might strengthen the City’s efforts to promote shopping locally.